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Showing posts from February, 2019

What african betting companies should learn from FA, FAI Decision on sport sponsorship

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No one knows the exact day, but I can tell you this for sure:
The African gaming industry is going to get well regulated. Maybe not tomorrow, maybe not next year, but we’re not going to live the rest of our lives in a nearly Free market.
Last week, I got the opportunity to speak at ICE in London which is the biggest gaming conference in the world, In one of the talks, we had a discussion about the FAI and FA's decision to cancel sports betting sponsorship deals with sport betting companies.
And after the event, I started thinking about the effect of this decision and where it could lead to and as African operators what we can possibly learn from this.  
A lot of decisions are being made around the world against the gaming industry, The FA, FAI, the Italian Gaming board suspends all betting advertisement on TV, Print, signage, board, and jerseys. Its a total shut down.
It's now harder for European sport betting companies to operate and advertise than ever.
How did it get here? what d…