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what works in Nigerian sport betting industry in 2015 ?

Gaming in Nigeria is gradually moving towards the European trends, every day we see new company springing up (more would have happen if not for the ban on license by the Lagos state lottery board)

What are the advantages of more betting companies in 2015 ?

Its a win-win for punters because now they have more options
The industry employees will also enjoy because now they can easily move from one company to the other looking for better opportunities
Competitions will increase thereby given rooms for improvement in the services the betting companies render

Any Disadvantages ?

Yea of course !

When there is a business that is really doing well alot of people will want to do the same business because its lucrative not because they know anything about the business.This will then lead them to make stupid assertions,wrong decisions and at the end of the day it will lead to the end the business.

I have seen such cases this year and i expect to see more in 2015!

The top companies of 2015 ?

I forecast that the same top companies (bet9ja,1960 and Nairabet) will still top the big earners and top 3 betting companies in Nigeria ..No disrespect but merrybet,surebet and stakersden and  host of others will still follow the big bosses when it comes to success in 2015!

Yes those 3 companies will still stay ahead of the game,of course  there will be new entrant that will believe they have money and personnel to compete in  the industry but in 2015 i don't see that Happening...because this people have taken their time,gathered experience of the industry, faced and conquered a lot of difficulties.Gain the the faith of the punters...the punters trust this companies that they will always pay and delivers..

What will differentiate these companies and will clearly identify the market leader in 2015 ?

1. Products : are these companies going to still offer the same products they offer in 2014 or try to bring in new products and improves on the existing products ? well clearly, the company that works more  continuously on its products will be at the top of the game !

2. company with a rule : Two rules are in play for me. (i) Engage your customer. Not just when he/she gambles. Interact with the entertainment information they show interest in. (ii)The second rule is brand with the taste of the customer. If the customers likes virtual, provide them with specials that they can obtain through you. This not only helps you, but makes you more popular.  The new rules encompasses food and beverage and events targeting millennials. These are two avenues that can bring new and former customers in.

3. Customer relations : companies with good and professional customer care will surely stay ahead of the game in 2015.Building positive relationships with your customers isn't just good practice – it will ultimately improve your bottom line.

Customers are the most important asset to this business and looking after them is essential to your success. All businesses, whatever their size, should have a carefully considered customer care plan and treat it as a core value and the same goes to sport betting business

In future posts i'll provide more insight that will help betting companies grow their market share. Some innovative ways that will work without spending your entire budget are coming. Also,learn more about online gaming and how it can shape your future entertainment experiences.

Before i end this post its important for agents to know what they want in the company they represents,if you are satisfied with what you are getting from the company you are....there is no point jumping from one company to the other,you will not only lose the faith of your punters and customers but will affect your financial growth as a think carefully before you listen to new companies looking for customers and the same goes to employees...offers are tempting but careful before you ditch your old job....

The grass is not always greener on the other side

Cheers !!


  1. very nice article. How about lottery industry. is there direct competition between betting companies and lotto companies.

    1. ofcourse suresh companies are losing customers everyday to betting companies and i feel like its now right time the lotto companies up their game too,they need to work more on their products...being stagnant is what will kill lotto companies...but ofcourse they should know that by now....customers dont just want to do the same thing everyday..for example why cant some of them make playing online it that hard to do ?....i have been a lotto fan for the past 5 years,in fact i owned the biggest facebook page where people meet to discuss about lotto in Nigeria but im sorry i stop playing because i have to reach the kiosk before i can play...i get busier and i cant always go to the kiosk and i imagined how many customers they will be losing due to this constraints

    2. im only talking about the Nigerian factor but again...there is competitions between the two type of gaming business always

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