I genuinely appreciate every new sportbetting company showing up at every nook and cranny of the country. First because they are creating competition and more employment for the professionals..
but again I'm deeply concerned that most of them don't take the time to do their homework, they do a shitty job in hiring, getting the wrong platform and using the wrong strategy to deploy their products to the market and at the end of the day they create more awareness for the few big guys..
Hiring the right staffs is important, if you don't have it, take from the big guys by giving them the right incentives , before deciding on the platform to use, make sure you consult the players in the industry first, on what features you need to have to scale. Oh and again I can't stress this enough...you office location has a lot to do with your growth...don't set up your office in lekki because you have a free space there...when your customers are on the mainland in Surulere,ajegunle and ipaja..the MARKET doesn't care about your emotion. It is what it is.