5 things new sports betting companies are doing wrong and how to make amends.

I promise you if there’s one thing I know for sure it’s that speaking your truth is the only way to win, let alone feel comfortable with yourself and what you put online or the effort you put at your work.

If I could just get one person or a director at one of these sport betting companies to understand that, then this rant will be worth it. The reason I’ve built an audience and the reason I’ve stayed relevant through my content and brand is that people can see through the bullshit. After 8 years of consistent output in this gaming industry from my start in school, first I created a community online for people to discuss, then after some time, supported the community with predictions and then went on to sell at that time what I considered a best selling lotto ebook to them, I kept the attention throughout my employment period at bet9ja and my community was a vital part of why we had a great launch and success at betking. The reason I was able to do this is that I’ve been able to build a level of trust with my community around my pillars of gratitude, kindness, hustle, and results. Whether you think I’m a snake oil salesman or one of the better gaming professional of this generation, you can’t deny the fact that I’ve put in the reps. I’ve documented some of the journeys and shown you my reality. It’s why I do what I do.

That's what I expected every gaming company should do, instead of spending their 1-year marketing budget in just 3 months because they really want to show everyone they have arrived instead of facing reality, that this is a new market and it's not the same like any market they have been before. And ask themselves this question 'what do we need to do to do it right? ' No matter how much you spend, the market is the market.

1. Trust: This industry is built on trust, no matter what you think. Do you have millions of dollars to burn? this market, this industry not to even talk about the money sucking marketing companies we have in this country, they will finish everything in few months if you don't get off your high horse and do the right thing, ask how its done then do it exactly, forget what you know or what you've been taught. The first mistake most of these companies, I'm not talking only about the white folks , even Nigerians who came from abroad to invest in the gaming industry. They don't trust the locals.

You need to trust people you want their money somehow, remember these people are going to invest their money in shops with 2 to 5 million Naira. so trusting them with some virtual credits ahead won't kill your company. You just need to find the right mechanism to guide the credit facility.

2. Employee: The second mistake is, hiring staffs based on how fluent they are in English, education background or the other industry the employee is coming from. it's bullshit and that's why a lot of companies don't survive the first year. you bring a CEO from the banking industry, I agree, betting companies deal with finance but not in a banking way of operation. The guy starts to implement what they do the in the bank, collaterals, loan system of credit blah blah blah, then lose the trust of the few guys that are willing to give you attention. same goes for the lower employees, hire experienced employees from existing betting companies..Give them offers they won't reject don't be stingy! I don't know what you are thinking but doing the right thing is always the right thing.

The reason I push so hard on this is that I think it’s an enormous unlock for every new company struggling to get a fair share of the market.

3. Marketing strategy: one most important aspect of the business is marketing, yes i agreed but So many of the new companies are playing to a fake narrative instead of putting in the actual work that’s needed to pull it off. they are wishing instead of executing. Then what happens is when they begin lying to themselves, and they know it, which then changes their behavior in the way they interact with agents and customers. They start to feel insecure because a lot of money is going into irrelevant advertisement on billboards, radio, and dstv. they forget where the attention of everyone is now, which is social media.

The reason why when we I co-founded betking we were able to triple down was because 95% of companies reading this are playing the same game. I promise you, slow and steady wins the race. You’re only competing with yourself.

Put your money into the social branding of your company, the reason why I drive with both hands now on the road is that instead of drivers looking at the road they are busy checking their mobile phones. what do you think they are checking? facebook, snapchat, Twitter and Instagram. it's not your billboard that you spent millions of naira and you cant retarget the people that saw or even know how many people saw it or took actions. this takes me to my next point branding.

4. Branding and company profile: What does your company stand for ? what is new? 1960bet was the first to start retail, nairabet say he is the king of online, bet9ja disrupted the industry 6 years ago and became the undefeated champion, betking came and said they are the kingmaker and sees everyone as a king, their agent is a kingmaker and their super agent is a super kingmaker.

What does your company stand for ? you need to define it and wrap it around all your branding on all social media channels, you can decide to have your marketing team dedicate time to create content personalized for each social media. content creatives should be both videos and images. put some marketing cash into it and see the success you get. the thing is, its measurable, you can target based on age, income or employment. Now that the ad prices are still extremely underpriced.


5. Going after the competition: I extremely believe that if we have 5 companies, as big as bet9ja the industry will still be open to new companies. I stand to be corrected, but I believe at least 40 million people are legible to place a bet in Nigeria today. please understand how this is very important if you are sports betting owner or CEO and reading this, that you don't need to look at going after other companies especially the established one with billions of naira to compete. But if you have the money, by all means, flaunt it.


I wish you all the best! To be honest with you, I just want more companies to succeed! that's my interest Not more. 

Comments

  1. Replies
    1. HOW I WON MASSIVELY BIG IN LOTTERY WITH THE HELP OF A REAL AND GENUINE SPELL CASTER DR PETER CONTACT ON WHATSAPP +1(321)754-0649



      Hi Guys....I just want to say a big thanks to (Dr Peter) for what he has done for me and my family by helping me to win lottery. I won Five Hundred and Thirty Three Million Us Dollars. (($533,000,000.00)). His lottery spell is the best and so amazing. My life is now balance and i am Now Very Rich As i have always wanted and i am out of doubt. Are you looking for a real and genuine spell caster to help you win big in any kind of lottery you play? you can contact Dr Peter, today all your plan to ever win Big in Lottery will Come True and work out well for you. His spell very real and genuine i can not still believe it And His spell also work very fast. Thank you so much Dr Peter for dedicating your time to cast the Lottery spell for me. I got my bills paid and my debt cleared and am still mega rich. If you need a real And Genuine spell caster to help you Win lottery,kindly contact him for fast and urgent Help Magnificentspellcast@gmail.com and Magnificentspellcast@yahoo.com or Whatsapp or Call Via +1(321)754-0649 or read more on him in his website http://MAGNIFICENTSPELLCAST.website2.me

      My Name Is Richard Wahl From Us. so contact dr peter today he can also help solve other problem like getting ex lover back, getting pregnant and cure for any kind of disease,virus,and infection so contact Dr Peter Today and your problem solved 100% guaranteed and assured.

      Delete
    2. HOW I WON MASSIVELY BIG IN LOTTERY WITH THE HELP OF A REAL AND GENUINE SPELL CASTER DR PETER CONTACT ON WHATSAPP +1(321)754-0649



      Hi Guys....I just want to say a big thanks to (Dr Peter) for what he has done for me and my family by helping me to win lottery. I won Five Hundred and Thirty Three Million Us Dollars. (($533,000,000.00)). His lottery spell is the best and so amazing. My life is now balance and i am Now Very Rich As i have always wanted and i am out of doubt. Are you looking for a real and genuine spell caster to help you win big in any kind of lottery you play? you can contact Dr Peter, today all your plan to ever win Big in Lottery will Come True and work out well for you. His spell very real and genuine i can not still believe it And His spell also work very fast. Thank you so much Dr Peter for dedicating your time to cast the Lottery spell for me. I got my bills paid and my debt cleared and am still mega rich. If you need a real And Genuine spell caster to help you Win lottery,kindly contact him for fast and urgent Help Magnificentspellcast@gmail.com and Magnificentspellcast@yahoo.com or Whatsapp or Call Via +1(321)754-0649 or read more on him in his website http://MAGNIFICENTSPELLCAST.website2.me

      My Name Is Richard Wahl From Us. so contact dr peter today he can also help solve other problem like getting ex lover back, getting pregnant and cure for any kind of disease,virus,and infection so contact Dr Peter Today and your problem solved 100% guaranteed and assured.

      Delete
  2. Hi, So much Thanks for the share. It was very helpful to us. Very informative post.
    I am Jack Mike working with intuit online payroll support & Solutions Phone Number USA. If any users facing any QuickBooks technical issue, our technicians can guide you. Take quickly help at QuickBooks Support +1877-2499-444 to induce instant. QuickBooks Support to resolve technical problems

    ReplyDelete
  3. Awesome post. Very helpful article I am a regular visitor of your blog and appreciate you taking the time to maintain the excellent site

    ReplyDelete
  4. Good article.keep posting this type of article

    ReplyDelete
  5. YelloYelloYelloYello

    Search
    flexymp3media@gmail.com
    Cities
    Submit Listing
    Reviews
    Write a Review
    Rating
    is not included in the list
    Text
    Great team that really has high end know how regarding search engine optimization and search engine advertising. The number of monthly clients via google just doubled after already two months with Digital Hawk. Thanks a lot guys.

    https://www.flexymp3.net

    NICE
    NICE
    NICE
    NICENICE

    ReplyDelete
  6. I am Herman F. Markel from USA working in technical support company for last 7 years.

    ReplyDelete
  7. Awesome post. Very helpful article I am a regular visitor of your blog and appreciate you taking the time to maintain the excellent site

    Well, if you have any issues related to Norton antivirus customer service number, then dial our toll-free number +18555583999.

    ReplyDelete
  8. kindle email setup: make sure you are on the Add Account page and select the Other Provider option; otherwise hit Menu then Settings followed by Add Account and finally Other Provider.To learn more,Call Toll Free Number: +18883388633

    ReplyDelete
  9. FM Whatsapp latest version 2018 is a MOD of WhatsApp for Android that adds functions to the original development in terms of privacy and file transfers.

    ReplyDelete
  10. Interesting post! I really amazed to read the great information. You have shared best quality stuff in the content of the post. Thank you so much for such an awesome blog post!

    ReplyDelete

Post a Comment

Popular posts from this blog

90 numbers and their counterparts

Want 50k a week shortcut ? Run a sport betting shop as an agent ! (Help inside)

How to make withdrawal as an agent on bet9ja